Our partners
Main sponsor
Maisel's Weisse
Ever since its launch in 2012, the Gebr. Maisel Brewery has been a loyal main sponsor of Summer Feeling at the University Beach. We are delighted that they are on board again this year as main sponsor, helping us to create unforgettable summer moments for you. Their statement shows just how passionate they are about the event: “The Maisel Brewery is delighted to be continuing its partnership with Summer Feeling again this year. From the very beginning, we have associated Summer Feeling with many days full of fun, sporting ambition and a refreshing Maisel’s Weisse – original or alcohol-free – in hand.”
Top Partners
MARKGRAF
We are delighted to have MARKGRAF by our side again this year as our official TOP Partner. As a foundation-backed, medium-sized construction company with over 90 years of experience, more than 1,000 employees and an annual construction turnover of around 450 million euros, MARKGRAF stands for quality, reliability and genuine teamwork. MARKGRAF’s deep roots in Northern Bavaria are evident, among other things, in its ongoing commitment to regional projects – including its renewed partnership with Summer Feeling. MARKGRAF supported the event as far back as 2024, thereby making a significant contribution to its success.
Rotmain-Center Bayreuth
As an official childrens and family partner, the Rotmain-Center Bayreuth embodies exactly what makes our event special: diversity, experiences and time spent together. Their statement sums it up perfectly: “Above all, we share one thing with Summer Feeling: there’s something for everyone here – whether young or old, student or family. We are delighted to be a partner alongside Summer Feeling. Our collaboration with the university demonstrates how strong we are as a region and how we can bring people together – this is how a genuine sense of community is created. Our centre is more than just a place to shop; it is a meeting place for the whole family.” It is precisely these values that make our partnership so special. Together, we are creating a place where everyone can feel at home and experience unforgettable moments.
Healthcare partner
Techniker Krankenkasse
We are delighted to welcome Techniker Krankenkasse back as our official health partner. Thanks to its commitment to health and wellbeing, it ensured that last years Summer Feeling ran smoothly and safely, allowing you to enjoy the event to the full. Techniker Krankenkasse not only supports sporting activities but also promotes a healthy and active lifestyle. “As a strong community based on solidarity, we protect a precious asset: health. That is why we are delighted to be part of Summer Feeling again this year. Whether you want to cycle for a smoothie on June 16, learn about brain food on June 24, or simply pop by our smoothie stand on June 25, learning about health and doing something good for yourself is always our top priority. “We’re of course here to help if you have any questions about health insurance,” says TKs university advisor, Kerstin Ritter. For those who can’t make it to Summer Feeling, she is available for advice every Wednesday from 10 am to 1 pm at the Studentenwerk Oberfranken offices (Room 1.58). Anyone who wants to stay fit after Summer Feeling can sign up for free live webinars, online seminars or health seminars. This partnership embodies exactly what our event is all about: exercise, balance and a positive, healthy outlook on life. Together, we’ll create a summer full of energy, health and breathtaking moments!
Premium Partner
Stadtwerke Bayreuth
It’s not just the football at the public viewing events or the films at the open-air cinema that provide energy and excitement – Stadtwerke Bayreuth is doing its bit too. Under the slogan “Stadtwerke Bayreuth powers your half-time break”, visitors to our public viewing events can look forward to special offers that will provide extra energy and the perfect refreshment during the second halves.
NKD
As a leading value textile discounter, NKD supports us as a partner with strong regional roots. Through its commitment, NKD is helping to create a special event experience on campus and bring visitors together in a relaxed summer atmosphere, just as it did for Summer Feeling 2024.
Sportfive
As one of Europes leading sports marketing agencies, SPORTFIVE brings people and sport together. Together, we’re organising special promotions and exciting prizes as part of the official Summer Feeling prediction game.
FIT STAR Sportsclub
With FIT STAR Sportsclub Bayreuth, we have a strong partner from the local fitness community on our side. Together, we’re bringing sport, exercise and the stamina needed to keep up with the action at the public viewings to the campus. FIT STAR is also organising great promotions and prizes for all visitors.
Mobility partner
MGS Motor Gruppe Sticht
A partnership that makes a difference! We are delighted to announce that Summer Feeling at the Unisersity Beach and the Motor Gruppe Sticht will be continuing their successful mobility partnership into 2026. As in previous years, this regional family-run business stands by our side as a reliable partner. As the official mobility partner, MGS is providing the Summer Feeling team with a vehicle for the entire duration of the event, ensuring maximum flexibility behind the scenes. We are particularly delighted with the all-electric Opel Astra, which is helping us on our journey towards a more sustainable and climate-friendly event. This means we’ll reach our destination not only reliably but also with low emissions. As a regional mobility partner, MGS offers a wide selection of new and used cars from a variety of brands – from Opel to Land Rover, from small cars, family cars and commercial vehicles to the MGS Camper. This partnership embodies the values that unite us: regional focus, trust and reliability. We look forward to an unforgettable summer and moving moments together!
Fuel consumption for the Opel Astra Sportstourer 115 kW (156 PS) 55 kWh: 15.4–15.8 kWh/100 km (combined); CO₂ emissions in g/km: 0 (combined); CO₂ class: A.
Event Partner
CUBE
With CUBE, we are once again delighted to welcome a strong regional partner to Summer Feeling at the University Beach. CUBE supported the event back in 2024 and is once again providing practical cargo bikes, marquees and water bottles for volunteers and athletes. This renewed partnership unites us through shared values such as sport, exercise and outdoor activities, and plays a key role in ensuring the events success.
Radio Mainwelle
With Radio Mainwelle, we have a strong media partner on our side, helping to spread the summer vibe throughout the region. Through its coverage and media support, Radio Mainwelle helps to build anticipation for the event and get even more people excited about Unistrand.
BellandVision
Thanks to BellandVision, we have a partner by our side who is committed to a sustainable circular economy and responsible resource management. We are united by shared values such as sustainability, a forward-looking approach and responsibility. Together, we create unforgettable summer moments at the university beach, whilst keeping our environment in mind.
dennree
We are delighted to welcome dennree as a new partner at University Beach. This partnership is built on shared values such as diversity, sustainability and quality. Together, we are creating a place where a conscious lifestyle, a relaxed atmosphere and authentic summer moments come together.
Neue Materialien
In Neue Materialien Bayreuth, we have a partner that stands for innovation, scientific progress and sustainable thinking. As a company with close ties to Bayreuth as a centre for research and higher education, it embodies values that also define our event: a forward-looking approach, responsibility and community spirit.
LAMILUX
We are delighted to introduce LAMILUX, a partner with strong regional roots that sets new standards with its innovative daylighting systems. In addition to the highest quality, the focus is particularly on sustainability, forward-thinking and a family-like working environment. LAMILUX therefore not only fits perfectly with the values of Summer Feeling, but also offers students and alumni of the University of Bayreuth exciting prospects for starting their careers and taking the next steps in their professional development.
Born
We are delighted to introduce our new partner, Born! After all, the Summer Feeling isn’t just about sand, sport and great entertainment – it’s also about culinary delights. This long-established Thuringian company has been synonymous with high-quality delicatessen products for generations and is supplying our event with a wide selection of barbecue sauces – ensuring the perfect flavour for every barbecue moment at University Beach.
Gebrüder Weiß
Thanks to Gebrüder Weiss, we have a reliable logistics partner on board who is supporting us by providing storage space for the organisation and delivery of Summer Feeling. This support ensures that the necessary infrastructure is in place so that materials and equipment are available at all times and the event can run smoothly.
JUUZ
Whether on the pitch or behind the scenes – giving your all requires the right nutrition. With JUUZ, we have a partner by our side who supplies our athletes and the organising team with Protein Soda, thereby making a vital contribution to the success of the event.
Sturm Beschriftungen
With Sturm Beschriftungen, we have a regional partner on board who ensures we look the part both on and off the pitch. By providing our athletes, volunteers and the organising team with jerseys and shirts, Sturm Beschriftungen helps to ensure that the Summer Feeling is visually presented as a unified whole.
Event-Supporter
F.E.L.S
F.E.L.S, a law firm based in Bayreuth, is supporting us, highlighting the link between our event and the universitys legal environment. The partnership embodies commitment, a sense of regional connection and the promotion of student initiatives.
E&P-Reisen
Those who are enjoying the summer are already thinking about winter. At least, if you know E&P Reisen. Our sponsor, E&P-Reisen und Events, specialises in ski and snowboard trips and group events, organising unforgettable trips to Europes best ski resorts every year. They cater specifically to students and universities too. From the slopes to event planning: with E&P, your group will reach your destination stress-free. Do pop along to see our sponsor – your next winter trip might be closer than you think.